Converting Cultural Shifts Into Opportunities

Hai everyone! in this opportunity, i will review about http://www.jwtintelligence.com and as we know, JWT is the world’s best marketing communication brand. it’s head office is in New York, JWT is also a global network with more that 200 offices (wooow) in over 90 countries.  JWT’s employees are more less 10,000 of marketing professionals.

What is opprtunities? opportunities is exploitable set of circumstances with uncertain outcome, requiring commitment of resources and involving exposure.

and what is trend?  A pattern of gradual change in a condition, output, or process, or an average  tendency of a series of data points to move in a certain direction over time, represented by a line or curve on a graph.

conclusion, we have to know what trend that will come and use that as an opportunities to create more money or more customer.

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JWT focus on identifying changes in the global zeitgeist so as to convert shifts into compelling opportunities for brands. They have done this on behalf of multinational clients across several categories including pharmaceuticals, cosmetics, food, and home and personal care.

My point are, JWT is a media that tells us what things that could be an opportunities for us. They post article about trends in 2013, 100 things to watch in 2013, health & happiness, American dreams in the balance, remaking “Made in China”, play as a competitive advantage, 10 ways marketers are using the second screen, Gen:Z digital in their DNA, 15 ways mobile can change our lives, fear of missing out;update, What’s cooking? trends in food, etc.

The most update article they posted is “Embracing analog : Why Physical Is Hot”

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Examines the embrace of analog, what’s driving it, the ways in which it’s manifesting and what it means for marketers.

JWT is very usefull for us because it tells us how we use the opportunities of the trend through the posted article and we can download it too. as a business man/woman, we must know what will we face in the future by predicting the trends.

ONLINE MARKETING

Hello there! untuk kesempatan kali ini saya akan membahas tentang online marketing yang sekarang sedang banyak sekali digunakan oleh hampir semua kalangan yang mempunyai bisnis.

Pertama saya akan membahas tentang video yang di post di youtube, dengan mempromosikan suatu produk lewat video dapat membuat customer lebih aware terhadap produk tersebut. seperti yang telah dijelaskan di http://www.toprankblog.com/ “In fact, video is second only to feature articles as the content marketing tactic with the greatest ROI, according to eMarketer. Video allows marketers to connect with web and mobile customers, across websites, social media and apps, in order to offer targeted information in a visual and auditory format appealing to a wide audience.”

Dengan semakin mature nya sebuah perusahaan dengan sistem online yang sekarang, maka semakin banyak perusaan yang menggunakan teknik social engagement untuk menarik customer. oleh karena itu semakin banyaknya tenaga manusia yang dibutuhkan untuk advancing kegunaan dari social technologies untuk berkomunikasi maupun berkolaborasi dengan publik. At the same time, consumers’ evolving use of social platforms has lead to increased expectations for brand information discovery, consumption, and engagement.  

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Dengan meningkatnya popularitas dari sebuah social media seperti instragram, pinterest, facebook news feed, google+ cover images, etc telah meningkatkan tingkat creativitas sebuah content dalam marketing itu sendiri. Not long ago, it was progressive just to create blog posts and a few social shares every day. Now so many brands have adopted a publisher model for content marketing that the web is flush with content marketing tactics.

“Brands are hard pressed to stand out with their content marketing, often taking a “more is better” approach. As David Meerman Scott says, the marketing one hundred is now the marketing ten thousand” 

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Dalam hal melakukan promosi melalui social media kita juga dapat melakukan beberapa kesalahan. The goal in most businesses is pretty straightforward: increase revenue and more importantly, profits. The process to get you there is nowhere near that simple. Marketing software is meant to:

  • make it easier to increase multi-channel visibility,
  • align sales and marketing efforts (often through CRM integration),
  • reach the right people at the right place and time with enhanced targeting, and
  • help nurture and maintain relationships.

Social media juga dapat memprediksikan tentang future yang terjadi dan tentu saja berhubungan dengan manusia atau dapat dikendalikan oleh manusia, seperti trend apa yang akan terjadi di musim panas dalam hal pakaian, atau memprediksikan sebuah box office yang akan tenar, memprediksikan siapa yang akan menjadi presiden, dsb.

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Kesimpulan yang dapat saya ambil adalah banyaknya social media yang berkembang sekarang membuat para perusahaan juga meningkatkan teknik marketing-nya dalam mempromosikan barang itu sendiri. dan juga dengan semakin meningkatnya pemakaian social media, maka semakin banyaknya tenaga professional yang dibutuhkan untuk memperbaharui social media yang sudah ada maupun membuat social media terbaru yang dapat populer di kalangan masyarakat.

for further information, please take a loot at http://www.toprankblog.com/

be inspired!

A Blog to Find Advice and Inspiration

Hello again!! Hari ini saya akan membuat resume tentang website yang saya baca http://www.creativeopera.com/2009/80-design-blogs/. blog ini memberikan informasi tentang blog-blog yang paling bagus dalam memberikan saran maupun inspirasi bagi para designers. Banyak sekali blog yang dapat dijadikan inspirasi bagi para designer, tetapi hanya beberapa yang memenuhi kualifikasi menurut creative opera tetapi bukan berarti blog yang lainnya tidak mempunyai kelebihan tetapi hanya blog-blog yang disebutkan di sini lebih fokus kepada target market-nya dan tidak terlalu campur aduk.

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Creative Opera membagi blog menjadi 10 macam yaitu, All-in-OneInspirationTutorialsWeb Development/CodeFreelanceLogos & TypographyAdvice & DiscussionFreebies & GiveawaysBlogging, andMicro-Blogs/Links.

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All in One : These blogs have a little of everything, and are a one-stop-shop for anything and everything design-related.

Inspiration : These blogs are a constant source of inspiration, with showcases and galleries galore

Tutorials : Looking to learn something? These blogs are for you!

Wen Development : These blogs focus on web design and the programming side of design, covering topics like XHTML, CSS, PHP and many more.

Freelance : These blogs are geared toward freelance designers. They are full of helpful advice and resources.

Logos and Typography : These blogs feature logo design posts, and/or focus on typography.

Advice and Discussion : These blogs dig deep with relevant posts, professional advice, thoughtful answers to timely questions, and much user discussion.

Freebies and Giveaway : These blogs are packed with free brushes, icons, patterns and more

Blogging : Blogs about blogging and blog design.

MicroBlogs/Links : These blogs gather and post design-related links from across the web

Take a look at the article at http://www.creativeopera.com/2009/80-design-blogs/ for further reading. Be creative! Be Inspired! Learn to learn more!

The Magic of Creativity

Hello everyone, now i’m gonna review about about “the magic of creativity” i read a website about creativity (www.creativesomething.net), generally that website tell us about what is creative, how to be a creative individual? and that website also gave an example about creativity from logical and science side.

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Now i will resume about creativity with my own version, first of all what is creative? according to Robert E. Franken, creative is the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. from my opinion, why people are motivated to be creative?? because they need for complex stimulation, need to communicate ideas and values, and need to solve provlems. Basically, human brain created for all the problem that will come to us including logical or science.

Characteristics of the creative personality according to Robert :

  1. Creative individuals have a great deal of energy, but they are also often quiet and at rest.
  2. Creative individuals tend to be smart, yet also naive at the same time.
  3. Creative individuals have a combination of playfulness and discipline, or responsibility and irresponsibility.
  4. Creative individuals alternate between imagination and fantasy ant one end, and rooted sense of reality at the other.
  5. Creative people seem to harbor opposite tendencies on the continuum between extroversion and introversion.
  6. Creative individuals are also remarkable humble and proud at the same time.
  7. Creative individuals to a certain extent escape rigid gender role stereotyping and have a tendency toward androgyny.
  8. Generally, creative people are thought to be rebellious and independent.
  9. Most creative persons are very passionate about their work, yet they can be extremely objective about it as well.
  10. The openness and sensitivity of creative individuals often exposes them to suffering pain yet also a great deal of enjoyment.

It’s not simply enough to believe that you’re creative without expecting the belief to work, without having an ideal environment for the expected outcome, or any of the other five elements Byron outlined. This is typically what many creative courses and creativity coaches promote to those who participate.

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“To solve a new problem, [Betty]did something she had never done before. Naturally, she must have exploited abilities she acquired doing other tasks in the past, but she showed the capacity to solve a new problem in a creative way by reorganizing her experience.”