Converting Cultural Shifts Into Opportunities

Hai everyone! in this opportunity, i will review about and as we know, JWT is the world’s best marketing communication brand. it’s head office is in New York, JWT is also a global network with more that 200 offices (wooow) in over 90 countries.  JWT’s employees are more less 10,000 of marketing professionals.

What is opprtunities? opportunities is exploitable set of circumstances with uncertain outcome, requiring commitment of resources and involving exposure.

and what is trend?  A pattern of gradual change in a condition, output, or process, or an average  tendency of a series of data points to move in a certain direction over time, represented by a line or curve on a graph.

conclusion, we have to know what trend that will come and use that as an opportunities to create more money or more customer.


JWT focus on identifying changes in the global zeitgeist so as to convert shifts into compelling opportunities for brands. They have done this on behalf of multinational clients across several categories including pharmaceuticals, cosmetics, food, and home and personal care.

My point are, JWT is a media that tells us what things that could be an opportunities for us. They post article about trends in 2013, 100 things to watch in 2013, health & happiness, American dreams in the balance, remaking “Made in China”, play as a competitive advantage, 10 ways marketers are using the second screen, Gen:Z digital in their DNA, 15 ways mobile can change our lives, fear of missing out;update, What’s cooking? trends in food, etc.

The most update article they posted is “Embracing analog : Why Physical Is Hot”


Examines the embrace of analog, what’s driving it, the ways in which it’s manifesting and what it means for marketers.

JWT is very usefull for us because it tells us how we use the opportunities of the trend through the posted article and we can download it too. as a business man/woman, we must know what will we face in the future by predicting the trends.

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